Facebook Opens Mobile News Feed As Viral Channel For Games

One upon a time, Facebook game companies like Zynga fattened up their user counts thanks to viral distribution to non-gamers through the news feed. Facebook later curtailed this channel, forcing developers to concentrate on paid marketing and true word of mouth to grow. A new boom period could be coming, this time for mobile developers, as Facebook announced today that it is testing game stories in the mobile news feed. This could attract devs to its recently launched HTML5 mobile gaming platform with bait of reaching hundreds of millions of daily active Facebook mobile users.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/_mJ_zG45SDI/

bennett bennett daniel day lewis patti stanger pasadena pasadena famu